Privacy policy

Last updated: April 29, 2026

Perfect Pancake™ operates this website and online store to provide cast netters with reliable, purpose-built gear care products (the “Services”). Our store is powered by Shopify, which helps us securely process orders, manage customer accounts, and support the overall shopping experience.

This Privacy Policy explains how we collect, use, and disclose personal information when you visit, use, or make a purchase from our Services, participate in testing or sample programs, submit feedback, or otherwise communicate with us — including when you interact with our profiles on Facebook, Instagram, or other social platforms.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you. It does not include anonymized or de-identified data.

  • Contact information – name, email address, billing and shipping address, phone number.
  • Order and transaction details – items purchased, order history, returns, exchanges.
  • Payment information – payment method details processed securely by Shopify and its payment providers.
  • Account information – login details, preferences, saved settings.
  • Communications – emails, messages, feedback submissions, and support requests.
  • Device & usage data – IP address, browser type, pages visited, and interactions with the site.
  • Testing or feedback submissions – optional feedback, comments, product observations, photos, or other information you choose to submit when participating in sample programs or product testing.
  • Social media engagement data – when you interact with our pages on Facebook, Instagram, or other platforms (e.g., comments, messages, tagged content), we may receive limited information made available by those platforms in accordance with their own policies.

How We Collect Personal Information

  • Directly from you when you place an order, submit feedback, sign up for emails, or contact us
  • Automatically through cookies, tracking pixels, and similar technologies when you browse the website
  • Through Shopify and trusted service providers that help us operate our store and website
  • Through Meta (Facebook and Instagram) APIs and platform tools when you engage with our brand on those platforms

How We Use Your Information

  • To process orders, payments, shipping, returns, and customer support
  • To communicate with you about orders, feedback submissions, or support requests
  • To review product testing feedback and improve our products
  • To improve our website, instructions, and customer experience
  • To send optional marketing emails through Klaviyo if you opt in (you may unsubscribe at any time)
  • To engage with you on social media when appropriate (replying to comments, fulfilling giveaway entries, etc.)
  • To run optional advertising campaigns on Meta platforms (Facebook and Instagram)
  • To prevent fraud, abuse, or security issues
  • To comply with legal obligations

Product Testing & Feedback

From time to time, Perfect Pancake™ may offer product testing opportunities, sample programs, or early access releases.

If you choose to submit feedback, comments, photos, or observations about your experience with our products, we may review and analyze that information to improve our products and instructions.

If we would like to publicly use a quote, testimonial, or photo you submit, we will typically request permission before doing so.

Email & Marketing Communications

If you opt in to receive emails from us (for example, by signing up for updates or participating in a testing program), we may send product updates, early access opportunities, and brand communications. We use Klaviyo to send and manage these communications.

You can unsubscribe at any time using the link included in our emails.

We do not sell your personal information.

How We Share Personal Information

We share personal information only as necessary to operate our business, including with:

  • Shopify – e-commerce platform, hosting, order processing
  • Klaviyo – email marketing and customer communications
  • Meta Platforms (Facebook and Instagram) – social media engagement, advertising, audience insights
  • Shipping and fulfillment providers
  • Analytics service providers
  • Legal authorities when required by law

All partners are required to handle your data responsibly and in accordance with their own privacy policies.

Cookies, Tracking Technologies & Pixels

We and our service providers may use cookies, tracking pixels (including the Meta Pixel), and similar technologies to:

  • Operate our site and remember preferences
  • Understand how visitors use our website
  • Measure the effectiveness of marketing campaigns on Meta and other platforms
  • Display relevant ads to visitors who have shown interest in our products

You can control cookies through your browser settings. You can also opt out of certain advertising tracking through the Digital Advertising Alliance or the Network Advertising Initiative.

Children’s Privacy

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us and we will delete it.

Security & Data Retention

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, and resolve disputes.

Your Privacy Rights

Depending on your location, you may have rights to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Request deletion of your information
  • Limit or object to certain uses
  • Receive a copy of your information in a portable format
  • Opt out of marketing communications at any time
  • Lodge a complaint with a data protection authority (where applicable)

California Residents (CCPA / CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act and California Privacy Rights Act:

  • The right to know what personal information we collect, use, and share
  • The right to delete personal information we have collected
  • The right to opt out of the “sale” or “sharing” of personal information (we do not sell your personal information)
  • The right to correct inaccurate personal information
  • The right to limit the use of sensitive personal information
  • The right to non-discrimination for exercising any of your CCPA/CPRA rights

To exercise these rights, contact us at hello@throwaperfectpancake.com.

European Union Users (GDPR)

If you are accessing our Services from the European Union or European Economic Area, you have rights under the General Data Protection Regulation, including the rights listed above plus the right to lodge a complaint with your local supervisory authority.

Our legal bases for processing your personal information include:

  • Contract – to fulfill orders and provide our Services
  • Consent – for marketing communications and certain cookies
  • Legitimate interests – to operate our business, prevent fraud, and improve our products
  • Legal obligation – to comply with applicable laws

How to Request Data Deletion

You may request deletion of your personal information at any time by emailing hello@throwaperfectpancake.com with the subject line “Data Deletion Request.” Please include the email address associated with your account or order.

We will:

  1. Acknowledge your request within 5 business days
  2. Verify your identity (we may request additional information to confirm)
  3. Complete the deletion within 30 days, where legally permitted
  4. Notify you when deletion is complete

Please note: we may be required by law to retain certain information (e.g., transaction records for tax purposes), and some information may be removed from active use but retained in backups for a limited period. We will inform you if any retention applies to your request.

To request deletion of data Meta has collected when you interacted with our Facebook or Instagram pages, you may also submit a request directly through the Facebook Help Center or by following Meta’s data deletion instructions.

Shopify Data Handling

To learn more about data handled by Shopify, visit: https://privacy.shopify.com/en

International Users

If you are accessing our Services from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where our service providers operate.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:

hello@throwaperfectpancake.com

We’re a small cast-net-care brand, and your trust matters to us. If you ever have questions about privacy, reach out — we’re happy to help.